Cruz Ctrl Theme Rebrand
I took on the role of Social Media and Design Director for the competitive hip hop dance team, Cruz Ctrl. As a Media and Design Director for three years, I have had the rewarding experience of growing alongside the team throughout the pandemic; my contributions included rebranding and increasing presence on our multiple social media platforms.
Theme Rebrand
Graduating from the pink, orange, and purple hues which resembled the beautiful Santa Cruz sunsets, our new theme colors were darker greens and navy blues. These new colors were used for our new promotional materials online such as flyers and videos.
Our new theme was first introduced through this looping graphic which I created on Adobe After Effects.
I managed our social media sites and worked on creating a cohesive, polished look throughout our platforms.
Social Media
Apparel
I created our new apparel which also corresponded with the team's new colors.